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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis. What could be configured to meet this request?

A) Schedule the Contacts Counts Standard Report
B) Query the _Subscriber Data View and Extract it weekly
C) Query the _Contact Data View and transfer it weekly
D) Configure the Contact Extract Activity in Automation Studio

2. A customer wants to report on 'Not Sent' contacts in Journey Builder. Which method should be used?

A) Query the _sent Data View for the contact's send status.
B) Use the standard report 'Subscribers Not Sent to'.
C) Create an Analytics Builder Discover report.
D) Use an automation with Tracking Extract.

3. A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails. What should a consultant recommend?

A) Create an auto-suppression list populated with the known email addresses.
B) Create an auto-suppression list populated with subscriber keys.
C) Populate a list using a query to exclude the subscriber key.
D) Create an exclusion list with the known email addresses.

4. Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send. What should be used to prevent emails from being sent if they exceed 2500 contacts?

A) Query Activity
B) Verification Activity
C) Script Activity
D) Stop Activity

5. A marketing team wants abandoned-cart emails sent within five minutes after customers leave the website. Purchase events may arrive several minutes later if checkout succeeds. Which approach minimizes unnecessary reminder emails?

A) Evaluate purchase status only after the customer exits the journey.
B) Trigger the journey immediately without additional checks.
C) Delay the first email briefly and verify purchase status before sending.
D) Send promotional emails first and transactional reminders later.

Solutions: