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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Audience and Inventory Management | 13% | - Describe programmatic and direct sold inventory - Describe inventory management and availability - Configure rate cards and pricing models - Configure audience segments and targeting criteria |
| Media Planning and Proposal Management | 22% | - Manage proposal approval workflows - Configure media plans and rate cards - Configure inventory and ad placement products - Describe the proposal creation and management process |
| Sales and Order Capture | 22% | - Configure guided flows for sales processes - Describe order management capabilities - Describe the lead-to-order process - Configure products, bundles, and promotions using Industries CPQ |
| Media Cloud and Salesforce Industries Basics | 15% | - Describe the Media Cloud architecture and component relationships - Explain how Media Cloud integrates with other Salesforce clouds - Identify Media Cloud products and bundles - Describe the purpose and capabilities of Media Cloud |
| Order Management and Fulfillment | 18% | - Configure order items and fulfillment workflows - Manage order lifecycle and status tracking - Describe the order decomposition process - Describe integration with third-party ad servers and systems |
| Billing, Invoicing, and Revenue Management | 10% | - Describe billing and invoicing processes - Configure billing schedules and rules - Describe revenue recognition and reporting - Explain integration with ERP and financial systems |
Salesforce Media Cloud Consultant Sample Questions:
A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?
- A. which types of ad products are included in media plans?
- B. what are the dimensions for all digital ad formats for the publisher?
- C. which ad servers does the system need to connect to forcampaign booking?
- D. which type of marketing automation system is in use?
Correct Answer: A,C 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
A media cloud customer is already running advertising sales management (ASM) on an org and wants to upgrade from an older release. What should a consultant do before migration?
- A. take a backup of any newer ASM components
- B. Take a backup of any customized or modified older ASM components
- C. activate custom lightning web components and FlexCards
- D. customize or modify the newer ASM components
Correct Answer: B 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
A company is planning to adopt media cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the agency of Record. They also have requirements to map contacts within the agencies. How should the media cloud data model be used to represent these relationships?
- A. advertisers and agencies should be created as accounts, and a custom lookup field should be created to represent the client/agency relationship Contacts should be created under the accounts.
- B. advertisers and agencies should be created as accounts and contacts as contacts, and the party modelshould be adopted to define the relationship between them.
- C. advertisers should be created as accounts, and agencies should be represented by a custom field added to the contact object. Contacts should then be assigned to the accounts
- D. advertisers and agencies should be created as accounts, with agencies listed as child accounts to the client accounts, with contacts related to those.
Correct Answer: B 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?
- A. raise a support ticket to enable the required permissions
- B. complete the post install tasks for salesforce insustries communications, media, and energy
- C. go to setup and click on validaate in the latest release
- D. Ensure that the consultant has the required permission sets and licenses
Correct Answer: B,D 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
A customer needs to implement an automated Continuous Integration and Continuous Development (CI/CD) workflow where developers will work on their own Developer orgs to configure different OmniScripts. The developers then need to migrate the changes they have done to a sandbox that will be used for testing before promoting changes to Production.
Which tool should developers use to automate the migration of OmniStudio DataPacks and Salesforce metadata within the Media Cloud orgs?
- A. Data Loader
- B. IDX Build Tool
- C. Backup and Restore Automation
- D. IDX Workbench
Correct Answer: B 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
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