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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Creation and Email Message Design | 24% | - A/B testing and approval processes - Email design and responsive rendering - Dynamic content and personalization - Content Builder usage |
| Topic 2: Email Marketing Best Practices | 10% | - Compliance and regulations - Permission and preference management - Deliverability principles |
| Topic 3: Insights and Analytics | 14% | - Email performance metrics - Report creation and analysis - Troubleshooting delivery issues |
| Topic 4: Marketing Automation | 26% | - Triggered sends and scheduled sends - Journey Builder implementation - Automation Studio configuration |
| Topic 5: Subscriber and Data Management | 26% | - Data import and management - Segmentation and list management - Data extensions and data relationships |




