Marketing-Cloud-Email-Specialist Braindumps Real Exam Updated on Aug 19, 2023 with 154 Questions [Q83-Q99]

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Marketing-Cloud-Email-Specialist Braindumps Real Exam Updated on Aug 19, 2023 with 154 Questions

Latest Marketing-Cloud-Email-Specialist PDF Dumps & Real Tests Free Updated Today


Salesforce Marketing-Cloud-Email-Specialist exam is an essential certification for professionals looking to excel in email marketing. By passing this certification, you demonstrate your expertise in email marketing best practices, email design, email automation, and email analytics. Salesforce Certified Marketing Cloud Email Specialist certification can open up many opportunities in your career as an email marketing specialist.

 

NEW QUESTION # 83
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last
purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities. Which three Canvas Activities are available in Journey Builder? Choose 3
answers

  • A. Query Activity
  • B. Post to Facebook
  • C. Send SMS
  • D. Wait Until
  • E. Decision Split

Answer: C,D,E


NEW QUESTION # 84
A marketer send an email to a send able data extension that contains a customer _ id fields with a numeric of data type that relates to the subscribers key and the all subscribers list as a send relationshipWhich two statements are correct about the emails send behavior for any subscribers who currently does not exist on the all subscribers list? Choose two answers

  • A. the subscriber will be added to the all subscribers list with a status of active.
  • B. if thecustomer id filled does not exist on all subscribers list the email send will be fail
  • C. the email address and the subscribers key
  • D. the primary key and demographic data will be added to the all subscriber list

Answer: A,C


NEW QUESTION # 85
Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale." What feature should be used to target these members?

  • A. Engagement Split
  • B. Group Refresh
  • C. Email Send Report
  • D. SQL Query Activity

Answer: A


NEW QUESTION # 86
A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)

  • A. Email templates
  • B. Email Send Wizard
  • C. User-initiated email message
  • D. HTML Paste

Answer: A,D


NEW QUESTION # 87
Which type of content can an email content box contain? (Choose 3)

  • A. Freelance
  • B. Static
  • C. Smart Capture
  • D. A/B Testing
  • E. Dynamic

Answer: B,D,E


NEW QUESTION # 88
An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?

  • A. Contact Builder
  • B. SQL Query Activity
  • C. Audience Builder
  • D. Data Filters

Answer: A


NEW QUESTION # 89
Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?

  • A. Email Comparison Report
  • B. Include Measures within a Filter
  • C. Email Send Report
  • D. Compare Email Sends on the Tracking page

Answer: D

Explanation:
Explanation


NEW QUESTION # 90
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of'Held'.
What is the source of the duplicate subscriber key?

  • A. Triggered Send Managed Lists
  • B. Global Unsubscribe List
  • C. Auto Suppression List

Answer: A


NEW QUESTION # 91
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

  • A. Use Automation Studio Filtering, Messaging, and wait activities.
  • B. Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
  • C. Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities

Answer: B


NEW QUESTION # 92
An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

  • A. Send Throttling
  • B. Einstein Engagement Frequency
  • C. Sender Authentication Package

Answer: A


NEW QUESTION # 93
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

  • A. Use Automation Studio Filtering, Messaging, and wait activities.
  • B. Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
  • C. Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities

Answer: B


NEW QUESTION # 94
What are 2 ways to improve deliverability?

  • A. Add your company's name to the subject line
  • B. Add how they subscribed to the list at the bottom of the email
  • C. Buy an email list from a trusted source
  • D. Make the From Name and Address recognizable

Answer: B,D


NEW QUESTION # 95
A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?

  • A. Influenced Revenue
  • B. List Growth Rates
  • C. Click Through Rates
  • D. Bounce Rate

Answer: C


NEW QUESTION # 96
What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)

  • A. Sales associate request during check out.
  • B. Paid Mobile Ads
  • C. Capture from Facebook
  • D. Authenticate email
  • E. Drip campaigns

Answer: A,B,C


NEW QUESTION # 97
Northern Trail Outfitters' wants to use a partner to develop dynamic emails. After submittal, the marketing team wants to make sure the emails are reviewed before approval.
What feature should they employ?

  • A. Content Detective
  • B. Two-Step Workflow Approval
  • C. Preview Tab
  • D. Standard Workflow Approval

Answer: C


NEW QUESTION # 98
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

  • A. Create an API-driven process to put the data directly into the data extension when any data is changed.
  • B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
  • C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
  • D. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.

Answer: C


NEW QUESTION # 99
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