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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) has expanded into 15 new countries andneeds to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?

A) Leverage templates with AMP script.
B) Leverage Multilingual Content Blocks.
C) Leverage Enhanced Dynamic Content.

2. A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?

A) Audience Engagement Over Time
B) Contacts Count
C) Contacts Analytics

3. Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?

A) Give emails unique names so they are easier to find in the tracking sends tab.
B) Remove old tracking results on a regular basis to declutter the results list.
C) Create folders in My Tracking and select where to send results when sending an email.

4. A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?

A) DoNotTrack Attribute
B) Consent Management
C) Exclusion Script

5. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action the team should take to make the edits?

A) Cancel send using email.
B) Unshare the email.
C) Update email approval status.

Solutions: