The benefit of obtaining the MB-220: Microsoft Dynamics 365 Marketing Exam Certification
- This certification credential will give you edge over other counterparts. Apart from knowledge from MB-220: Microsoft Dynamics 365 Marketing Exam.
- Microsoft MB-220 Exam certification will be judging your skills and knowledge on your understanding of knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of application.
- Increases Efficiency : Professional certifications are a great assistance to furnish your consultancy with a firm foundation. This advanced information, and knowledge you gain during attaining specialized certification can give you with up-to-date tools and technical strategies that will serve to guide and direct you in the execution of your projects, allowing you to manage all aspects of your work more effectively.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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How to book the MB-220: Microsoft Dynamics 365 Marketing Exam
These are following steps for registering the MB-220: Microsoft Dynamics 365 Marketing exam.
- Step 1: Visit to Microsoft Learning and search for MB-220: Microsoft Dynamics 365 Marketing
- Step 2: Sign up/Login to Pearson VUE account
- Step 3: Select local centre based on your country, date, time and confirm with a payment method.
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Introduction to MB-220: Microsoft Dynamics 365 Marketing Exam
Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.
As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analyze insights and reports | 10-15% | - Measure campaign performance - Create and interpret reports and dashboards |
| Manage segments and preferences | 15-20% | - Manage consent and compliance - Create and manage segments - Manage subscription centers and preferences |
| Manage marketing channels | 25-30% | - Design and publish marketing pages and forms - Manage text messages and push notifications - Create and manage marketing emails |
| Manage leads, contacts, and accounts | 1-5% | - Implement lead scoring and qualification - Create and manage records |
| Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure integration with other services - Configure application settings - Configure forms, pages, and templates |
| Manage customer journeys | 20-25% | - Test, publish, and monitor journeys - Implement automation and branching logic - Design and implement journeys |
| Manage events and webinars | 10-15% | - Manage registrations and attendance - Integrate with webinar platforms - Plan and configure events |




