Introduction to MB-220: Microsoft Dynamics 365 Marketing Exam
Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.
As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing
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Learning Path 2
The second learning path is “Work with Core Features in Dynamics 365 Marketing”. It is designed to help the applicants learn how to go about managing the given technical tasks within Dynamics 365 Marketing. These tasks include:
- Subscription centers and double opt-in
- Forms, pages, and subscription centers
- Emails, segments, and journeys
- Assets and content settings
- Website visits redirect URLs as well as social postings
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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MB-220: Microsoft Dynamics 365 Marketing Exam Certified Professional salary
The average salary of a MB-220: Microsoft Dynamics 365 Marketing Exam Certified Expert in
- India - 15,00,327 INR
- United State - 90,247 USD
- Europe - 80,347 EURO
- England - 70,632 POUND
Microsoft MB-220 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Manage events and leads | - Lead qualification and scoring
|
| Topic 2: Manage marketing information | - Segment customer data
|
| Topic 3: Configure Microsoft Dynamics 365 Marketing | - Set up marketing application settings
|
| Topic 4: Analyze marketing performance | - Marketing analytics and insights
|
| Topic 5: Design and manage marketing content | - Create marketing emails
|




