Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) - testinsides MCE-Con-201日本語 dumps

MCE-Con-201日本語 real exams

Exam Code: MCE-Con-201-JPN

Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版)

Updated: Aug 22, 2026

Q & A: 185 Questions and Answers

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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Discovery and Requirements15%- Gather business requirements
  • 1. Define business goals and KPIs
  • 2. Identify technical requirements and constraints
- Solution design
  • 1. Create a scalable solution architecture
  • 2. Map requirements to platform capabilities
Topic 2: Analytics and Reporting15%- Advanced analytics
  • 1. Data extracts and tracking
  • 2. ROI measurement and attribution
- Standard reports and dashboards
  • 1. Journey and automation performance
  • 2. Email performance and engagement metrics
Topic 3: Data Management and Segmentation20%- Segmentation
  • 1. Filters, queries, and SQL
  • 2. Audience targeting and exclusion
- Data modeling
  • 1. Data extensions vs. lists
  • 2. Contact model and data relationships
Topic 4: Concepts of Marketing Cloud Engagement15%- Key terminology and concepts
  • 1. Core concepts: journeys, messages, content, audiences
  • 2. Marketing Cloud Engagement vs. other Marketing Cloud products
- Technical architecture
  • 1. Integration patterns with Sales/Service Cloud
  • 2. Data model and relationships
Topic 5: Content and Messaging15%- Multi-channel messaging
  • 1. SMS, push notifications, and other channels
  • 2. Personalization and dynamic content
- Email design and deliverability
  • 1. Content types and templates
  • 2. Deliverability best practices
Topic 6: Journey Builder and Automation20%- Automation Studio
  • 1. Automation activities and scheduling
  • 2. Data management and file transfers
- Journey Builder fundamentals
  • 1. Goal and exit criteria
  • 2. Entry sources, activities, and flows

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

1. 多国籍企業がマーケティングクラウドのアーキテクチャを再設計する計画を立てています。要件には、集中型ガバナンス、再利用可能な顧客データ、地域ごとのマーケティングの独立性、強力な同意管理、拡張性の高い自動化、および将来的な追加コミュニケーションチャネルのサポートが含まれます。最も戦略的なコンサルタントのガイダンスを示す推奨事項はどれですか?

A) キャンペーン固有の顧客データを各メール内に保存します。
B) アーキテクチャを変更せずに、各キャンペーンを個別に最適化します。
C) 各国ごとに完全に独立した実装を構築する。
D) 共有ガバナンス、標準化された加入者キー、再利用可能な自動化、モジュール式の事業部門所有権を備えた、全社規模のデータモデルを設計する。


2. シナリオ:Northern Trail Outfitters(NTO)はSAPドメインcomms.nto.comを使用しており、オーストラリアにオフィスを開設しました。NTOは新しいオフィス用に事業部を設立し、ドメインcomms.nto.com.auを使用してオーストラリアの顧客にメールを送信したいと考えています。配信率に影響を与えずに新しいドメインからメールを送信できるようにするには、何が必要でしょうか?

A) 設定 > アドレス管理から新しいドメインを登録します。
B) 追加の送信者認証パッケージ
C) 追加のプライベートドメイン
D) 追加のIPアドレス


3. Northern Trail Outfitters (NTO) は、ニュースレターに登録しているものの、ロイヤルティプログラムに参加していないすべての連絡先にメールを送信したいと考えています。NTO は Sales Cloud でレポートを作成し、Content Builder の送信フローを使用してそのレポートを選択します。メールアドレスに加えて、レポートに含めるべきフィールド名はどれですか?

A) 外部ID
B) キャンペーンメンバーID
C) 連絡先ID
D) 個人識別番号


4. Northern Trail Outfitters(NTO)のマーケティング担当者は、顧客が以前購入した製品に関する重要な最新情報を顧客に送信したいと考えています。このマーケティング担当者は、プログラミングの経験がほとんどありません。
また、情報は複数のデータ拡張機能に分散しており、NTOのeコマースプラットフォーム(連絡先、注文、注文品目、製品)から毎晩インポートされます。コンサルタントは、セグメンテーションのためにどのような設計を推奨すべきでしょうか?

A) データ間の関係を確立し、マーケターが変更できるデータフィルターを作成します。
B) マーケターが変更するための SQL クエリ アクティビティを作成します。
C) Marketing Cloud 以外のデータを結合し、Sendable Data Extension にアップロードします。
D) 属性グループ内のデータ拡張機能をリンクします。


5. シナリオ: Northern Trail Outfitters (NTO) は、毎日のメールキャンペーン用のデータ拡張機能から動的なオーディエンスを作成することを目指しています。オーディエンスは毎日変化し、メールには
「ウェブページとして表示」(VAWP)リンク。NTOは、閲覧者が毎日ページを更新しても、このリンクが機能し続けることを保証したいと考えています。

A) メール内でAMPscriptを使用して送信ログデータ拡張機能から情報を取得し、メッセージのコンテキストに基づいて表示するコンテンツを決定します。
B) 送信除外リストを使用する - 既にメールを送信した相手を除外する
C) SQLクエリを使用してオーディエンスをフィルタリングし、毎日上書きされる新しいデータ拡張機能に格納します。
D) SQLクエリを使用してオーディエンスをフィルタリングし、毎日アップサートされる新しいデータエクステンションに格納します。


Solutions:

Question # 1
Answer: D
Question # 2
Answer: B
Question # 3
Answer: C
Question # 4
Answer: A
Question # 5
Answer: D

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