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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Configuration | 16% | - Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies |
| Automating Business Processes | 17% | - Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows |
| Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions |
| Lead Management | 14% | - Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes |
| Reporting, Metrics, and Analytics | 12% | - Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics |
| Email Marketing | 10% | - Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance |
| Personalizing the Prospect Experience | 8% | - Implement consent and preference management - Recommend engagement enhancements - Design personalized interactions |
| Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?
- A. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
- B. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
- C. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
- D. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
Correct Answer: D 🗳️
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?
- A. Send emails using dynamic content based on prospect account fields
- B. Send the least targeted content first, followed by more targeted content
- C. Send five emails exactly seven days apart, without any following steps
- D. Send highly targeted content first, followed by less targeted content
Correct Answer: A 🗳️
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
- B. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
- C. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
- D. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
Correct Answer: B 🗳️
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?
- A. Monitor no of visitors, social post enagements and natural search reports month over month
- B. Monitor no of visitors, form conversion and email click-through rate reports month over month
- C. Monitor no of prospects, social post enagements and paid search reports month over month
- D. Monitor no of prospects, form submission and email open rate reports month over month
Correct Answer: A 🗳️
How could LenoxSoft benefit from Engage Reports?
- A. Sales Managers can analyze lead information like prospect activity, scores, and grades.
- B. Users can analyze the performance of their templated and non-templated emails.
- C. Sales Managers can receive desktop notifications for their teams' email activities.
- D. Users can analyze form submission performance for the prospects they have emailed.
Correct Answer: B 🗳️
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