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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Cloud Personalization Fundamentals | - Platform architecture and components - Core concepts of personalization |
| Topic 2: Data and Audience Management | - Segmentation and audience building - Data collection and ingestion |
| Topic 3: Measurement and Optimization | - Performance optimization strategies - Reporting and analytics |
| Topic 4: Personalization and Campaign Execution | - Campaign setup and delivery - Experience and content personalization |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?
- A. 30 minutes
- B. 15 minutes
- C. Real-time
- D. 1 hour
Correct Answer: C 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
Which data feed integrates external system data into a user's profile levargaing identity attributes?
- A. Catalog Feed
- B. Interaction feed
- C. Identity feed
- D. User Feed
Correct Answer: D 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
Which three components of a recipe are optional when configuring a new algorithm?
- A. Exclusions
- B. Variation
- C. Ingredients
- D. Boosters
- E. Decisions
Correct Answer: A,B,D 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
In which two locations in the page Type definition can a developer pass in attributes?
- A. onActionEvent
- B. is Match
- C. listeners
- D. cashDom
Correct Answer: A,B 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
- A. Use a segment to specify certain actions, which can be set as the goal for a campaign
- B. Use a segment to setup a filter, then use the filter in campaign statistics
- C. Use engagement compare functionality to see the differences in key metrics and behaviours
- D. Use a segment to set a global goal
Correct Answer: B 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).




