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HP Imaging and Printing Sales Fundamentals Sample Questions:

1. What is the goal when optimizing an imaging and printing fleet?

A) replacement of single-function printers with multifunction devices
B) centralization of printing on a few devices
C) replacement of all ink devices with laser devices
D) a balance between cost and productivity

2. What percentage of the HP imaging system is contained in an HP LaserJet print cartridge?

A) approximately 100%
B) approximately 10%
C) approximately 50%
D) approximately 70%

3. What is line dominance?

A) Selling more units than your competitor
B) Having better name recognition than your competitor
C) having the best placement in store displays
D) Offering more choices than your competitor

4. What is the color strategy known as piggybacking?

A) working with the producer of a non-competing product to market a complementary product, such as the way fashion designers coordinate men's dress shirts and ties
B) using complementary colors in marketing documents
C) using colors that appear next to each other on the color wheel
D) risking sure the colors overlap so they appear to be 'piggybacking" on each other

5. What should a business do before deciding to print in-house?

A) Determine if they can get a bulk discount on glossy paper
B) Use the HP Print Cost Calculator to determine if printing a job in-house is cost-effective
C) Hire a local print shop employee on a contract basis to help develop in-house material
D) Find a contractor to create the design

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