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GCCC Strategic Communication Management Professional Sample Questions:

1. When developing a strategy for announcing company news, such as a leadership transition that is not covered by industry regulations, the reason why organizational leaders and employees are engaged FIRST is:

A) so there is time to print new business cards.
B) to ensure they have the information needed to communicate with others.
C) leaders need to feel important so they want to be notified first.
D) media tends to distort messages.

2. A communication department is overwhelmed with work and company leadership has delegated two additional high-priority projects that will require significant staff time. As part of a request for an increase to the budget to complete the projects, the communication manager should:

A) Indicate the volume of deliverables the department has produced during the last year to demonstrate how overworked the department is.
B) Ask for an increase that will bring resources to at least the average for other companies in a benchmarking study.
C) Suggest that current work be given to another department so communication staff could work on the new projects.
D) Demonstrate to leadership how current communication projects are prioritized according to resources and skill sets that are available.

3. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A) To enhance the firm's reputation for accepting difficult cases
B) To develop an internet strategy and monitor public opinion about the client and firm
C) To take charge of the story line to ensure accuracy and a unified voice
D) To sway public opinion to the client's innocence before a jury is selected

4. Which activity helps a senior-level strategic communication professional be MOST effective?

A) Attending all senior management meetings
B) Being proactive
C) Reviewing all written material before it is released
D) Monitoring social media

5. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) accurate graphics in all our communications.
B) legal choices in all our communications.
C) strategic content in all our communications.
D) procedural instructions in all our communications.

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