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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Topic 2: Email Marketing Best Practices | - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals |
| Topic 3: Subscriber and Data Management | - Subscriber lifecycle and data extensions - Data import, segmentation, and contact management - Subscription management and preferences |
| Topic 4: Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
| Topic 5: Content Creation and Delivery | - Dynamic content and personalization - Email Studio and content builder usage - Templates and AMPscript basics |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
- A. Import a metadata tag index for the stock art so the images are searchable
- B. Select categories and content type from the import dropdown when importing images.
- C. Configure Eastern Content Tagging to automatically tag stock art.
Correct Answer: A 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the_subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?
- A. Global Unsubscribe List
- B. Auto Suppression List
- C. Triggered Send Managed Lists
Correct Answer: B 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?
- A. Email Analytics Tile
- B. Journey History
- C. Analytics Dashboard
Correct Answer: C 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?
- A. Add the subscriber to the auto-suppression list.
- B. Delete the subscriber from All Subscribers
- C. Use the complaint exclusion list on future sends.
Correct Answer: A 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
- A. Review opens and clicksactivity summaries.
- B. Export the journey email analytics.
- C. Define a goal for each journey.
Correct Answer: C 🗳️
Explanation: Only visible for TestInsides members. You can sign-up / login (it's free).
Philip 
Dana 
Michell 
Theresa 
Ruth 
Elsa 
Cash 
Amos 
Nelly 
Isaac 
Lennon 
Octavia 
Edgar 
Beck 
Betty 
Paddy 
Coral 
Kim 
