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IBM Unica Campaign V8.5 Sample Questions:

1. A user is mapping a flat file into Unica Campaign. The user needs to ensure that the file ends with
a:

A) tab.
B) closing bracket.
C) comma.
D) carriage return, line feed.

2. A specialist needs to remove some lingering temp tables. Which Unica Campaign V8.5 utility should be used?

A) unica_acsvr
B) unica_acsesutil
C) unica_acclean
D) unica_svradm

3. In a Unica Campaign Flowchart, a customer database table (see below) is mapped in a Select process box. There is a requirement to segment and organize customers based on their income, which would typically have the values "HIGH" for customers whose income is greater than 100000 and "LOW" for customers whose income is less than or equal to 100000. This value needs to be output with the final target list.

Ideally which step should be executed to get the task done?

A) Create a User Variable HIGH and LOW with the logic: IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
B) Alter the table to add a new column with the required logic.
C) Create a Persistent Derived field with the logic : IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
D) Create a Strategic Segment with the logic : IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').

4. When creating an offer template, a Unica Campaign specialist needs to ensure that the offers created subsequently using this offer template can be grouped together and rolled-up for reporting purposes. This can be achieved by?

A) Creating a custom attribute to group the offers together and roll-up based on that attribute.
B) Following a naming convention so that similar offer names are assigned to related offers and hence offers are grouped by name
C) Grouping by offer codes assigned to offers created using the same template.
D) Grouping all relevant offers in the designated folder and its sub folders so that they can be rolled up during reporting.

5. A user is mapping in Contact History tables for an audience. What has to be true for the mapping to be successful?

A) Any additional user defined fields added onto the Contact History table must also be added onto the Detailed Contact History table and the Segment Membership table.
B) Any additional user defined fields added onto the Response History table must also be added onto the Segment Membership table.
C) Any additional user defined fields added onto the Contact History table must also be added onto the Detailed Contact History table.
D) Any additional user defined fields added onto the Contact History table must also be added onto the Response History table.

Solutions: