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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are the webmaster for your organization. You have configured Google Analytics for the past year and have configured several profiles for websites you manage. You would like to participate in the Google Analytics Benchmarking Service. How many profiles in one Google Analytics account can participate in the Benchmarking Service?

A) All - all profiles must participate since the benchmarking service is set at the account level.
B) 50
C) 10
D) 1

2. Which of the following report types organizes statistics for each of your campaigns?

A) Demographic Performance
B) Ad Performance
C) Search Query Performa
D) Campaign Performance

3. You are a Google AdWords consultant for a client who sells hair products online. You have configured the conversion tracking code for the consultant's website and you need to get the code to the web designer. Which of the following choices is the most appropriate for getting the code to the web designer?

A) You can copy and paste the code into an email message and send the code to the designer .
B) You can choose to have Google AdWords send the conversion tracking code to the web designer through the conversion options.
C) There's no reason for the designer to add the conversion code - it's attached to the Google AdWords ad that your client is running on Google search and the Google Content Network.
D) You can create a guest account in the Google AdWords and send the designer a link to login into Google AdWords, access the conversion tracking, and copy the code.

4. Beth has been using the Google Website Optimizer for two weeks and she's reviewing the reports that have been created for her about her website. On one of her statistics Beth notices that the performance bar has been staying grey. What does grey mean for the performance in the Google Website Optimizer?

A) The variation wasn't performing as well as the original.
B) The variation is performing at the same level as the original.
C) The variation wasn't measured.
D) There is not variation to measure.

5. Which Google AdWords tool should you use, if you want to see every search query that triggered your ad?

A) Search Query Performance Report
B) Query Search tool
C) Keyword tool
D) Google Analytics

Solutions: