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Salesforce Email Essentials (EEB101) Sample Questions:

1. What is the number one trend being seen in the email marketing space? (Choose 2)

A) Between 40-60% of consumers are reading email on their smart phones.
B) More and more people are subscribing to email marketing.
C) People like email marketing b/c they can choose what they subscribe to.
D) Redesigning email to improve click-through rates on a mobile device.

2. Describe global legal compliance guidelines that marketers must adhere to with email Marketing. Think CANSPAM act. (Choose 4)

A) Your Data should always be relevant to the subscriber.
B) Identify the message as an advertisement unless you have express consent (Opt-in) from the subscriber.
C) Be aware of the size of your email.
D) Include your physical mailing address.
E) Honor Opt-out requests promptly.
F) Provide a mechanism to opt out.

3. What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

A) The subscriber is removed from the List used for the Send
B) The subscriber is added to the enterprise global unsubscribe list
C) The subscriber is unsubscribed from the publication list applied to the send
D) The subscriber is deleted completely from the sending account

4. Use the Data Extension Model when (Select 4)

A) You prefer a flexible subscription model
B) You use the XML API
C) You send global messages
D) You implement triggered sends
E) You use the SOAP or REST APIs

5. A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

A) Send unsolicited requests on Twitter to sign up for email
B) Provide and opt-in checkbox on the mobile app registration form
C) Promote content on social channels that requests an email address
D) Search Facebook fans' profiles for mail addresses

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