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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?

A. A nightly automation with a filter activity
B. A verification step In the send automation
C. An approval process for sending

Question 2

Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?

A. Use the Update Contact a:
B. A Utilize exit criteria for the journey.
C. Ensure the Contact entry mode is No re-entry

Question 3

Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?

A. Audit Trail extract
B. Tracking Data extract
C. SQL activity using data views

Question 4

Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.
Which component should be configured to provide this functionality?

A. Delivery Profile
B. Send Classification
C. Sender Profile

Question 5

Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

A. Reference Content Block
B. Dynamic Content Block
C. Einstein Content Selection

Solutions: