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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Loyalty Program and Process Configuration | 52% | - Set up tier models, qualification, and progression - Configure partner management and collaboration - Define incentives, experiential rewards, and vouchers - Manage member enrollment, profiles, and preferences - Configure foundational program settings - Set up currencies, points, and transaction processing - Configure permissions and security model |
| On-Going Loyalty Management | 10% | - Monitor program performance and optimize - Manage program updates and enhancements - Configure analytics, dashboards, and reporting |
| Strategies and Design | 16% | - Define points, benefits, and redemption processes - Design loyalty program architecture and data model - Design promotion lifecycle and engagement strategies - Assess business requirements and define loyalty solution - Apply implementation best practices |
| Integration | 22% | - Integrate with Service Cloud - Integrate with Commerce Cloud - Integrate with Marketing Cloud - Connect to external systems using APIs - Integrate with Salesforce CDP |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Question 1
What are the three steps required to complete integration between Loyalty and B2C Commerce Cloud when using the reference cartridge?
A. Configure Loyalty Program preferences for B2C Commerce Site
B. Configure connected app named B2C Loyalty Connector
C. Add Loyalty Management for Commerce Cartridge
D. Configure connected app named B2C Commerce Loyalty Connector
E. Install Loyalty Management for B2C Commerce Package
Question 2
An airline's Loyalty program offers several ways to accrue points, including:
* Enrollment Bonus
* Member Referral
* Flight Purchase
* Additional information on the member profile.
The Salesforce Administrator must classify the different accrual transaction journals.
What should the administrator configure to meet these requirements?
A. Create a Journal Subtype for each case.
B. Create a custom field on transaction journal object
C. Create a Journal Type for each case.
D. Create a custom field on Loyalty Ledger object
Question 3
Cloud Kicks has tasked its Loyalty Manager consultant with setting up its new Loyalty Management program.
The business requirement is to provide its customer base, who are heavy mobile users with access to member program information.
Using existing capabilities available in Loyalty Management, what should the consultant do to fulfill this business requirement?
A. Configure either Service Cloud or Sales Cloud to establish the customer mobile experience
B. Create and implement a feature-rich Loyalty Member Mobile App
C. Install the Salesforce Loyalty Member Mobile App
D. Enable Experience Cloud and customize the Loyalty Member Portal
Question 4
A Loyalty Manager wants to send an SMS to a member's mobile device after the member has made a purchase and their non-qualifying points have been increased.
An integrated solution between Salesforce Loyalty Management and Salesforce Marketing Cloud is proposed to meet this business need.
Which two Salesforce solutions are required to meet the business's needs?
A. Marketing Cloud Mobile Push
B. Marketing Cloud Connect
C. Marketing Cloud MobileConnect
D. Marketing Cloud Personalization
Question 5
An Administrator must configure a tier point reset for a Loyalty Program to occur once every two years.
Which two setting does the Administrator need to consider in this scenario?
A. The Loyalty tier group field is populated.
B. The qualifying point reset date, period, and frequency are set on the tier group.
C. The currency type field must correspond to non-qualifying.
D. The Currency type field must correspond to qualifying.
Solutions:
| Question 1 Answer: A,B,C | Question 2 Answer: C | Question 3 Answer: D | Question 4 Answer: B,C | Question 5 Answer: B |




