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Adobe Marketo Engage Architect Master Sample Questions:

1. What type of attribution model gives credit to the first and last touchpoints?

A) First Touch Attribution
B) Multi-Touch Attribution
C) Linear Attribution
D) Last Touch Attribution

2. A new sales team struggles with understanding lead scoring in Marketo.
What enablement approach should you recommend?

A) Schedule a Q&A session about reporting features
B) Assign mentors to guide them through email workflows
C) Provide pre-recorded tutorials on campaign creation
D) Conduct a focused workshop on lead scoring basics

3. A Marketing Operations team running Adobe Marketo Engage has a series of data processing actions that must occur on records when they enter certain Programs. The data processing must be completed before a series of flow actions can complete to achieve the desired objectives of each Program (e.g., when the customer is sent an email). Any new records must be synced to Salesforce as Leads. A number of separate Programs need these data processing events to occur before the campaign flow steps can happen (e.g., an email is sent).
From each of these Programs that runs the main flow of activities, what is the most efficient and scalable way to structure a smart campaign flow to make sure everything happens in the right order?

A) Execute Campaign > Sync Person to Salesforce > Send Alert > Create Task
B) Sync Person to Salesforce > Execute Campaign > Send Email > Send Alert
C) Sync Person to Salesforce > Wait (5 minutes) > Execute Campaign > Send Email > Create Task
D) Execute Campaign > Send Email > Send Alert > Create Task

4. What is the impact of negative scoring in lead scoring models?

A) Prioritizes leads with higher scores
B) Speeds up sales follow-up processes
C) Automatically removes unqualified leads
D) Improves lead qualification accuracy

5. Which issues commonly arise during a Marketo instance audit? (Choose two)

A) Inconsistent folder naming conventions
B) Overlapping campaign schedules
C) Missing lead activity logs
D) Unused system tokens

Solutions: