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Facebook Certified Community Manager Sample Questions:

1. A community manager needs to develop a leadership team to manage content for a community in which members share private information.
Historically, two visible members led this community, and community members are resistant to a larger leadership team.
The expanded leadership team must lead with a consistent voice and maintain an inclusive environment.
How can the community manager achieve these requirements?

A) Create an admin team profile for all team members to use when they make an official team action.
B) Create a team page for official communications and encourage the admin team to use their personal profiles.
C) Highlight the leadership team with photos, announcements and by tagging them regularly.
D) Task specific admin team members to enforce rules, and assign others to maintain an inclusive environment.

2. A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?

A) Show a graph that includes online and offline community membership growth numbers for the past 5 years
B) Compile a set of community recommendations and testimonials with individual demographic information
C) Compile insights that include dates, demographics of members across the community and growth numbers
D) Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations

3. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Change content strategy to target male followers during launch
B) Create a social media account for the new product
C) Create targeted posts and ensure the content and tone are inclusive
D) Tag influencers to share the content and campaign hashtag

4. The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?

A) Ask each regional manager to submit an individual report, then merge those into one report
B) Hold a daily meeting with the full team to track progress for each region
C) Create a template and require each regional manager to complete that template every month
D) Create a template and require each regional manager to submit results that are above the benchmark

5. A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)

A) Posts created by administrators
B) New members over time
C) Number of comments
D) Members who invited friends

Solutions: